MEUNDIES : 2021
www.meundies.com

Art Direction / Creative Production / Design

ABOUT:

MeUndies’ new cotton fabric was designed to appeal to younger consumers while exciting existing customers.

I conceptualized and directed a 360 campaign that touched all paid and owned channels. I wanted this campaign to elevate the visual identity of our entire brand through beautiful lifestyle photography and eye-catching flat lays. 

I created a new logo and visual handwriting to compliment MeUndies existing aesthetic . The result was a fresh pop of youthful energy. It’s a launch I’m very proud of.

Photography: Cara Robbins / Dunja Dumanski of SGD