Hi I’m Katy!
Creative Director & cool mum.
LA-based (yes my English accent is real).
I built poppi's creative team and led brand visuals from the ground up - helping grow it from a $50M business to a $2B acquisition by Pepsi, creating a look and feel that's now widely loved (and imitated ). My current mission is scaling that creative globally :)
I've spent my career in startups, building creative that disrupts while still making people feel connected to it. I set the vision for 360 campaigns - experiential, social-first creative, Super Bowl spots, breakthrough influencer mailers, full merch lines, packaging, and retail. Every detail matters, and it's always through a social-first lens. Culture is everything to creative.
I'm as comfortable managing multi-million dollar productions as I am working scrappy and getting in the weeds - strategic enough to see the big picture, but always hands-on enough to sweat the details. I lead teams who care as much about the work as I do, because I believe great work happens when it's fun :P
Contact Me
I am always up for a conversation, collab or a coffee! Let’s work together!