Match Me
MEUNDIES : 2022
www.meundies.com
Art Direction / Production / Design
ABOUT:
This campaign was based on the reality of real relationships—ones that aren’t all rainbows and unicorns!
I had fun with cliché Valentine’s Day moments (rose petals, teddies, etc) and used them to create ironic and funny vignettes.
A major objective with V-Day was increasing AOV with matching pairs, a major selling point for our product.
Photography: Cara Robbins / Dunja Dumanski of SGD