MeUndies Swim

MEUNDIES : 2022
www.meundies.com

Creative Direction / Creative Production

ABOUT:

MeUndies customers were asking for swimwear so I was excited to give it to them!
I crafted a launch with a focus was on an editorial and aspirational feel, achieved on location at the Valley Capri. Complementary flat lays were inspired by beauty photography and highlighted the movement of water over the recycled fabric - a thread that tied the campaign together.

Assets spanned social, web, video, growth channels and Los Angeles based billboards.

Photography: Cara Robbins / Dunja Dumanski of SGD