Love Songs

TARGET / LUA & SOL AGENCY : 2019

Art & Creative Direction / Design / Packaging / Digital Design

ABOUT:

I was creative director and designer for this Target V-Day special collection of apparel, gifts, stationery, homeware, and kid’s products.

Love Songs was a Valentines launch where I created giftable hard and softline products inspired by iconic lyrics from classic love songs. The collection lived in the super fancy ‘Trend spot’ ( at the front of all national store.

From product line design and merchandizing, to graphic art, to marketing, I was able to guide all aspects with the support of the Target team for production.